If You Want To Know How To Increase The Website Ranking Factors By EBriks Infotech.

EBriks Infotech is Provides You the Important Information About How To Increase Website Ranking Factors.We Provides The Correct and Unique Information About This Share With Us Friends If You Want To Share This Then Visit www.ebriks.com

How to Identify an Online Community for Your Business

If you own a business and are just getting started with social media, have a presence but not quite sure how to grow it, or are working on behalf of a client in this situation, you’re probably wondering how other businesses got here:

Or here:

From a starting point like this:

Or even this:

When you’re getting started with building a community around your business, you aren’t really starting from nothing. You can leverage the people, blogs, knowledge sources, and communities that already exist and that are relevant to your business and your industry.

Start with what’s already been built and go from there.

Once you’ve gone through this process, you’ll have a manageable list of quality knowledge sources (mainly blogs and people) that you will read, follow on social media, and engage with in order to actually build your community.
Before you begin your journey of identifying community, there’s a few things you might want to know:

1. If you're looking to build a quality following, it does in fact take a lot of time and effort
2. It’s not all about the numbers
3. It's an ongoing process (a more manual, human-type process)

So, where the heck do you start?

Who are you and what do you want to build?

Before you even get started doing the work to identify your online community, get very clear about why you’re even in business in the first place. Why do you matter? What are your values? What do you have to offer? How are you unique? Why should your customers care?

You’re going to build online community by being a great brand and providing something of value. But you’re also going to build community by identifying and attracting the right group of people.
Ask yourself what type of community you want to build. Who do you want in your audience?

Ideally, your community will be an audience of people who have chosen to be part of what you’re doing. Whether you’re acting as an individual or a brand, when you’re building followers, you’re building relationships. It’s not that every member of your community needs to engage or participate regularly (they won’t) but you want this group of people to care about what you do and what you stand for. You need to have some common ground.

In my experience, communities that thrive aren’t just in it for themselves. They don’t just self-promote and talk at their customers all day long. In real life, nobody wants to be around those people and that doesn't change just because you're hanging out online.
What kind of people do you want to be around in the real world? People who provide valuable and relevant information. People who welcome feedback (good and bad). People who listen. When you're building a community (whether virtual or otherwise), you're looking for live humans who, in some sense of the word, contribute to the conversation and the process. Thriving communities are full of people who want and who choose to be there. You can't just gather a bunch of numbers to make up a ginormous group of followers and call it a community.
As in real life, you may not be able to hand-select every single person who belongs to your community. That said, you most certainly can be very clear about what you stand for so that your community is a match for your values. That way, as you build a community around your brand, it is a direct reflection of who you are and what you believe as a company.

Don’t just focus on the numbers

When identifying a community, it is important to focus on quality and not just quantity. Identifying a community is the start of building relationships with people who will support and help you grow your company. It starts with just a few key people and places (blogs and forums). If you've done your job to qualify these well, and do the hard work of generating and sharing value and being an authentic person (and company), then naturally, over time, your community (and your business) will grow.

This process I’m about to guide you through is not a circle-and-friend-and-follow-everyone-you-possibly-can-on-Google+-Facebook-and-Twitter-so-that-you’ll-have-a-humungo-community-kind of a thing. I’m advocating quality in quantity.

Your goal in identifying community is to come out of this with a list of people, companies, and knowledge sources that will serve as your roadmap for growing your online community. It’s a lot like outreach. Once you’ve identified your base, you will foster these relationships, build value in your business (i.e. meaningful content and resources that your customers need), and from there you will be led to additional people and places where you will discover even more pockets of opportunity.

Get clear on your business goals

Keep in mind that social media is a vehicle, not a strategy. Ideally, you want to determine exactly what it is you’re trying to accomplish in your business, and then you can figure out if it’s social media, SEO, content marketing, email marketing, PPC, or even a combination of a whole lot of other things that will actually get you there.

Are you working to increase brand awareness? Humanize your company? Help your support guys spend less time on the phone?

Whatever it is, if you’re clear on what it is you’re trying to accomplish for your company as a whole, it makes it a whole lot easier to identify and determine the online community you’d like to build. Over time, and as your community grows, you can evolve these objectives and really make it work for your business.

Once you have clarity on who you are as a company, what you have to offer, what you’d like to accomplish, and you’re ready to put in the work to grow your business online, start by identifying your community.

Start with some seeds

There are a few different ways to get your seeds in this process of identifying community. You can answer some simple questions, do some social media digging, sift through blogs, and also use search strings. Let’s start with the simple questions.

If you’re working on identifying community for your own company, then you will already have the answers to these questions. If you’re working on behalf of a client, put together a data collection document and ask them to answer the questions for you:

1. Who is your target demographic?
2. What specific industries do you cater to?
3. Who are your partners and colleagues?
4. Who are your competitors?
5. Who do you respect in the industry (people and companies)?
6. What organizations are you a part of?
7. What industry blogs do you currently read?
8. Who do you follow on social media (people, companies)?
9. What events do you attend?

Identify community with social media


You’ll want to determine where your target audience lives online so that you know exactly where to look your community. There are certainly any number of starting points for the hunt: Facebook, Google+, or any other social media outlet that’s appropriate for your customers. But just so that we have an example to work with, we're going to use a company called Accent Branding Solutions (who is, of course, just getting started out building their online community), and we’re going to start with Twitter.

1. Go to Followerwonk 

   Visit https://followerwonk.com/ and click on Search Twitter Bios.
   
   
    
2. Enter in your search words
   
In the search field, enter the words that describe just one of your target audiences. For Accent, they’re targeting groups like the directors of marketing departments, admins of organizations or universities, associations, and marketing agencies. We’ll start with the group [marketing director] and, to narrow it down a bit, also specify their home town location of [Colorado].
   
   
3. Do some filtering

   You’re going to want to filter a bit initially as you go, and then once more when get down to your final picks of people who you think may be good to follow and cultivate as possible community members, influencers, or just great knowledge sources.


   
   
   
   You can see that I don’t have too many people to sift through since I limited my search location to Colorado. If I don’t get a ton of prospects, I may considering removing that qualifier (though these look pretty decent at first glance).
   
   

When filtering at a high level, I’d recommend looking at number of followers and number of tweets. Number of followers shows that they have some sort of a community built around themselves already and quantity of tweets shows their activity level.

 Once you’ve qualified at the high level and you want to start checking through individuals on the list, consider:

   1. Frequency and activity
      
What is the frequency of their posts? Are they on social media enough to even bother? Or do they post, like, every 6 months?

       
   2. Quality and relevance

      What kinds of stuff do they post about? Is it valuable? Relevant? Or do they just talk about themselves all day long? Are they sharing things that would be relevant for your customers (or your client’s customers)?

       
   3. Gut check
      
It all comes down to the human element. Is this person a fit for your company’s purpose, goals, and what you’re trying to accomplish with your community? You don’t have to be super picky, but don’t just put them on the follow list because you need warm bodies. This is definitely an ongoing process (you’re going to need to take these people for a test drive, evaluate, and then revise), but take the time for quality now. 

       
   4. Following and followers

      For the people who are looking like pretty good prospects, who are they following? Who’s on their list of followers? 

       
   5. A mix of the little and the big guys

      When it’s all said and done, you're looking for a mix of people who are both obtainable (the little guys) and out of reach (the thought leaders). You want people who have a lot of followers and have some influence on them, but who would also notice when you share their content or interact with them (that's the next step). 

If you look at the first page of Accent’s results on Followerwonk, you can see that even the top guy only has 1,700 followers.
      
      
      If I click through and check out his profile on Twitter I can see that he’s pretty active (averages a few tweets a day) and has some decent stuff to share. If I click through to his first post, he’s leading an active user group on LinkedIn so I can see that there may be a few easy ways to eventually make a connection with him.
      
      
      
      On the other hand, if I take the [Colorado] location qualifier off of my search in Followerwonk, I get a much larger set of results for [marketing director] who have a much larger following (which isn't always a good thing; sometimes it's just more).
      
      
      Certainly we would need to do a lot more qualifying for Accent on this group of results, but let’s say they wanted to target Lil B (assuming, as the first rapper ever to write and publish a book at 19, that he's part of our target group). He has 622,220 followers. If Accent wanted to get in front of this guy, we’d have our work cut out for us. Not to say that Lil B doesn’t have value to offer and that Accent may want to follow him as a knowledge source, but the chances of attracting Lil B to their community may be a little bit far reaching at this stage in the game.


      
      Basically - and especially when you’re just starting to build your community - you want to look for a mix of both the little guys and the big guys. Focus on people who you could possibly talk to in person at trade shows, meetups, or at conferences. People who have the time to get to know you and would appreciate the value you're going to share or the contributions that you're making to the industry. Not to say that influencers and thought leaders don't care about what you're doing, it's just that they have less time to take notice. So make sure you shoot for the big guys but that you also combine that with some peeps who have less on their plate.
       
   6. Organize

      Using what we call a Super Fancy Spreadsheet (where we track all the things), organize and keep track of all the good stuff you’re discovering. As you identify prospects that you think would be good to include in your community, enter their data. We like to track things like: name, type (person, company, affiliation, association, competitor), twitter handle, blog URL, website URL, domain authority, target audience, industry, level of activity, and notes. You can customize this for what you want to know as you're identifying community.
      
      
       
   7. Set aside blogs

      As you’re prospecting in the social media realm, you’re going to find blogs that look decent and that may be a good fit. As you discover those, set them aside (maybe even pull it over into a new window and keep stacking them up there). We’ll get to those next.

Identify Community with Blogs


Once you’ve got a pretty good list of social media seeds going, move on to blogs. In general, you’re looking for blogs that can serve as knowledge sources, places to engage, or reveal possibilities of new people to connect with and possibly attract into your own community.

While you’re filtering blogs, you’ll probably also find more people you’re going to want to check out on social media. Go back and add them to your Super Fancy Spreadsheet as necessary.



Also, you can certainly filter the blogs you’re looking at at a high level (and at quick glance) by using domain authority (more on this below), but ideally you'll want to hand check these suckers.
Again, using your Super Fancy Spreadsheet, you’re going to:

1. Set aside blogs discovered during the social media hunt
   Check and see if the people you’ve qualified so far on social media have blogs. If so, set them aside.

    
2. Check out other blogs

   Look back at the seed questions that you or your client have answered. Look up competitors, partners, distributors, associations, or anyone else in their industry who may have blogs. If you find some, set those aside.

    
3. Use search strings
   
A lot of times we feel like we’ve exhausted all of the above and still don’t have any solid blog recommendations to make. So we go to search strings like [service/product offering/or target audience intitle:blog] or [service/product offering/or target audience inurl:blog].
   
   

Hopefully by now you’ve got a list of a few blogs or so, go ahead and filter through them:

1. Domain authority

   Use the SEOmoz toolbar to get a quick look at DA. Keep in mind that there are some very good blogs out there that don’t yet have a strong DA but would be an ideal community fit. Always look for potential and quality in addition to authority.

 More often than not, if a blog has a low DA (say, less than 10), it’s probably not very active. However, there are some blogs that have great knowledge to share but don’t quite have the outreach thing down. Those are perfect opportunities for joining forces and figuring out how you can partner to bring awareness to the strong content and value they're providing.

    
2. Quality and relevance

   Is the content worth reading? Would you share this stuff? Would your customers (or your client’s customers) want to read this? Would you want to engage on this blog? Does it spark your (or your client's customers') interest? 

    
3. Activity and engagement

   Are people sharing the posts on social media? Who is sharing these posts (those could be prospects as well) and how often? Are there any comments?
   
   

We’re kind of spoiled in that most of the blogs we’re used to in the marketing industry have strong DA, a ton of social activity, and lots of engagement. Most of the blogs in more detailed niches or specialty industries won’t have any engagement at all. If the blog you’re considering has solid content and posts new stuff fairly frequently, it has potential. Blogs like this are a great place to engage because they’re listening. They would probably be pretty excited to have someone to engage with. Once you start sharing their stuff and become an active member of their community, they’re going to take notice and probably join yours as well.

Now what? Surrendering to the process

Just like building community, identifying community never really ends. As you continue to grow, you will continue to identify people and places that you may want to be a part of, and vice-versa. This is a more manual process, but it's one that we have found to deliver quality results.
After all of this, if you were fortunate enough to come up with a ton of great people and places to start, you’ll probably want to prioritize and just pick five or ten relevant blogs, and also a group of about 5-10 people that you’re eventually (in the next stage of building community) going to commit to following and engaging with. You’ll want to start slow. This is a lot of (consistent) effort and you don’t want to burn out too quickly.


Whether you’ve identified community for your business or you’re working with a client, make sure you understand that this initial qualified list is just a start. Keep in mind that some of these seeds are going to suck (even when you thought they were going to be a gold mine). Yet even the bad seed can lead you to new places, people, and niches that will help to expand the base of the community that you’re building.

Okay, one more thing. If you’re working with a client, once they start working with their list, encourage open communication about how it’s going. Make sure that you’re consistently touching base about whether what you’ve delivered is a fit for them. If they provide you negative feedback about a specific blog, ask them what they don’t like about it. What’s not a match? Maybe the contrast will help them to better identify what they are looking for and then you can help them find it.

A few (more) things to remember

As if this post isn’t long enough (have you met me?), there’s just a few more things for you to remember:

This is just the first step
Identifying community (i.e. prospective knowledge sources and people to follow) is just the first step in building an online community. To do this right, you’ll want to develop a strategy that will guide this and your other online marketing efforts.

This will (eventually) help your rankings
Building a community is a supplement to search. Remember that all of this building community stuff has to do with helping you bring more value to your customers and more visibility to your business. All of the efforts that you make when growing a community will not only build value in your business, it will help your rankings.

The benefit of going this route is that it’s sustainable. If you understand by now that it’s important that you’re not just chasing algorithms and want to invest in something that will weather the changes, this is probably a pretty good way to go.

I call BS on boring (or non-existing) niches

Communities don’t build themselves. Even the big brands had to start somewhere. But complaining about the fact that there is nothing there is just an excuse for not doing the work.

We work with all kinds of clients who start from scratch which means, when they begin, there is (wait for it) nothing. All that means is that you’ve got some hard work to do and one stellar opportunity in front of you. So hunker down and get to it.

Using this process of identifying community has helped our clients to get over their misconceptions about social media and discover niches and verticals that they didn’t realize existed to help them grow their business. The possibility is there, but you’ve got to do the work and quit making excuses.

Don’t give up
Like anything that’s worth having, the reward is worth the wait. There isn't a magic pill. It just takes time and consistent effort. A lot of it. For a while you’re going to feel like, 'what’s the point?' But remember that this is just a stage.

After you've identified your community, you're ready to start building it. The one thing that I want you to remember going forward is this: your purpose is providing value, not making it all about you. Be the kind of community member you're looking for: generous, knowledgeable, and engaged. And, while your community should support and foster your business, it is primarily a means to provide better service, knowledge, and support to your customers.

As always, give it a shot, and let me know how it goes.

Reference:-http://www.seomoz.org/blog/identifying-online-community
EBriks Infotech:-SEO India

Mobilize Your SEO: Making the Most Out of the Mobile Search Opportunity

Last week, I had the opportunity to give a Mozinar on the different steps and activities involved in a Mobile SEO process, from the initial research, analysis, and decision making, to the development, optimization, and measurement. I outlined the following phases:

The Mozinar covers the different phases of the Mobile SEO process, along with the different aspects and criteria to consider to make the best decision according to your own online characteristics and capacity, from a business, audience, content, and technical perspective. If you didn't attend, you can watch the recorded Mozinar or take a look at the slides below.

Audience Q&A

As a supplement to the Mozinar, I tried to answer as many audience questions as possible. Enjoy!
1. Does ranking well on desktop SEO translate or help with ranking well on mobile SEO?
Yes, if the desktop site also takes the most important aspects that you need to prioritize in mobile search into consideration. For example, a site that's already featuring a responsive web design approach, not necessarily because of mobile reasons and without an "active" mobile SEO process.
Nonetheless, you might also have a situation where a highly authoritative desktop site doesn't feature the specific keywords that are used by its mobile search audience. For example, the site might end up not ranking so well and losing the opportunity to maximize its mobile search presence, traffic, and conversions.
2. How does one optimize mobile search keywords with multiple locations on a mobile site?
You will need to enable an internal mobile site architecture that specifically targets these type of keywords, with internal pages that would be the ones to be optimized to rank for them.
3. Do you still need link building for a parallel mobile site?

For a parallel mobile site approach, Google specifies the following when describing the importance of rel=alternate/canonical attributes:

"When you use different URLs to serve the same content in different formats, the annotation tells Google's algorithms that those two URLs have equivalent content and should be treated as one entity instead of two entities. If they are treated separately, both desktop and mobile URLs are shown in desktop search results, and their positions may be lower than they would otherwise be."

This means that you won't "need" to build links additionally to the specific mobile URLs since they will be considered as one entity along their desktop versions. Nonetheless, since you might also have mobile URLs that don't refer to desktop ones, you might also want to "promote" them to earn popularity by their own.
4. Can a mobile emulator be used to see HTTP redirects?

You can use a web sniffer using the desired user agent to verify HTTP redirects.
5. Why you shouldn't block CSS and JS in a Responsive Web Design Approach?

Google needs to crawl pages assets (CSS, Javascript, images) as specified here to be able to identify that a site is using responsive web design approach.
6. If I've implemented redirects to keep mobile users out of my desktop-ready site, but then I offer mobile users a link to view my full site, how can I keep them from being redirected back to the mobile version?

You need to use cookies when you link to the alternative URL version. For example, link to your desktop version from a mobile URL by adding a cookie informing that the desktop is the preferred version for that user.
7. Common practices with responsive web design involve hiding page elements or changing them depending on screen resolution using CSS/JS. What is the prevailing consensus on doing that with respect to SEO? 

As Google explains here, they're able to detect if a responsive web design approach is followed by a site and the reason behind hiding some elements from users. Responsive web design is, in fact, Google's recommended configuration for smartphone-optimized websites.
8. How does Google feel about serving different content based on user agent? 

As long as you correctly detect user agents and serve the same content to both devices and Googlebot (for example, the same content to both mobile users and Googlebot mobile), it shouldn't be a problem as it's specified by Google here and here. The issue comes when you don't correctly detect and might end up doing cloaking, showing different content to users and search bots.
9. Is there a character limit to mobile titles? 

The limit before titles are truncated in mobile search results are around 45 characters. Nonetheless, it's best to verify directly how your own specific website titles are shown, as described from slides 50 to 53 in the presentation.
10. Is it necessary to use "m" subdomain for a mobile site? What are advantages of using "m"?

Is not "necessary," but from my experience, it is the "cleanest" approach from a URL structure perspective. It keeps it short, user-friendly, and easier to refer to desktop URLs versions, and you can easily track the specific mobile site activity by filtering the subdomain traffic. This can be trickier with an /m/ subdirectory, besides the fact that you're adding an unnecessary extra level of depth to the URL.
11. How do you incorporate your app into your SEO mobile strategy? When someone arrives to your landing page, should you pop up to use app instead?

It's not recommended to implement "App Interstitials" as John Mueller explains here, since you might likely also be blocking Googlebot. A relevant and also non-intrusive approach is to "suggest" users to download or open their app, as Airbnb and Yelp do:

12. What is the best tool to use for using mobile searches on desktop for reviewing and testing? 

For Firefox, I recommend the User Agent Switcher add-on, and the Ultimate User Agent Switcher extension for Chrome.
13. If your mobile site use a separate URL versions do you need to have a separate Google Analytics tracking code installed on the mobile version?

You can still using your present Google Analytics code but configure it to show the full hostname (as described in slides 159 and 160) and create a specific profile for the Mobile subdomain to follow-up more easily.

---

The Question Guide to My Mobile SEO Presentation

As a guide to the presentation, I've outlined a list of all the audience questions I received, organized by topic. Hopefully this allows you to get the most out of the Mozinar possible, and answers your questions about the mobile SEO process!

A Mobile Search Industry Overview  

1. Why is mobile search Important? Slides 2-3
2. How Google targets mobile search? Slides 4-5 
3. Why is mobile optimization needed? Slides 6-8
4. Which are the Google recommendations to develop mobile optimized websites? Slides 9-10
5. Why you need mobile SEO recommendations? Slide 11

Mobile Research and Analysis 

1. What's your current mobile traffic and conversions volume and trend? Slides 20-22
2. What's the volume and trend of your mobile traffic and conversions compared to your mobile organic, desktop, and desktop organic traffic and conversions? Slide 23
3. Which mobile devices are used by your visitors? Slides 24-25
4. What's the volume and trend of the mobile devices used by your mobile visitors compared to your mobile organic, desktop, and desktop organic visitors? Slide 26
5. Which are the keywords and pages used by your organic mobile visitors? Slides 27-28 
6. How do your mobile keywords and pages perform compared to those used by your organic desktop visitors? Slide 29
7. How is your site displayed in mobile devices? Slides 31-34
8. Which are the queries and pages giving mobile search visibility to your present site? Slides 36-39 
9. How do your mobile search queries and pages perform compared to your desktop ones? Slide 40
10. Is Google having issues to crawl your site for mobile? Slides 41-42
11. How does Googlebot mobile fetch your pages? Slides 43-44
12. How does Googlebot mobile crawls your site? Slides 45-49
13. How are your pages shown in mobile and tablet search results? Slides 50-52
14. How do your pages titles, descriptions, URLs, and competitors in mobile and tablet search results, compared to your pages in desktop search results? Slide 53
15. What are the authority and links of your mobile ranking pages? Slides 54-56
16. How are your domain and page authority and links compared to your mobile ranking competitors? Slides 57-61
17. Which are volumes and trends of the keywords used by your organic mobile search audience? Slides 65-68
18. What's the mobile organic search volume potential of the keywords used by your present mobile visitors? Slide 69
19. What's the mobile organic search volume potential for your site? Slides 71-74

Develop your Mobile Web 

1. Which are the different mobile architecture alternatives? Slide 78
2. Which is the most suitable mobile architecture in your situation? Slides 79-80

General Mobile SEO Recommendations

1. How can you optimize your mobile website speed? Slides 83-85
2. Why is speed important for your mobile site? Slide 86
3. Which are the Google recommendations for mobile speed optimization? Slides 87-88
4. How should you optimize your mobile content? Slides 89-90
5. Which are the structural elements of your Mobile site you need to optimize? Slides 91-93
6. Which elements should I validate in the mobile search results? Slide 94
7. How can you increase your mobile search visibility with rich snippets? Slides 95-96
8. How can you increase your mobile search visibility if you're a local business? Slides 97-98
9. Which aspects you need to take into consideration to optimize your mobile Interface? Slides 99-100

Mobile SEO with Responsive Web Design  

1. What's responsive web design? Slides 103-105
2. How to verify if a site is responsive? Slide 106
3. How Google recommends responsive web design for smartphone optimized sites? Slide 108
4. Which are the recommendations that Google gives for responsive web design? Slides 109-110
5. Which are the responsive web design pros and cons towards mobile SEO? Slide 111 
6. In which situation responsive web design is recommended for your mobile site? Slide 112
7. How can you more easily implement responsive web design? Slides 113-116
8. Which elements you should not block so Google can identify a web is responsive? Slide 118
9. How Google recommends to use Javascript for responsive web design? Slides 119-120
10. Why is speed and visualization additionally important for responsive mobile sites? Slides 121-122
11. Which websites are using responsive web design for a mobile approach? Slides 123-124

Mobile SEO with Dynamic Serving

1. What's dynamic serving? Slides 127-129
2. How to verify if a site is dynamically serving its content? Slides 129-130
3. Which are the dynamic serving pros and cons towards mobile SEO? Slide 131
4. In which situation responsive dynamic serving is recommended for your mobile site? Slide 132
5. How should you do user agent detection for dynamic serving? Slides 133-134
6. How do you avoid doing cloaking in a dynamic serving environment? Slides 135-136
7. Which websites are using dynamic serving for a mobile approach? Slides 137-138

Mobile SEO with Parallel Mobile Sites

1. What's a parallel mobile site? Slides 141-143
2. How to verify if a site is effectively implementing a parallel mobile approach? Slides 144-146
3. Which are the parallel mobile sites pros and cons towards mobile SEO? Slide 147
4. In which situation parallel mobile sites are recommended? Slide 148
5. How should you structure the URLs of your parallel mobile site? Slides 149-151
6. How do you implement redirects in a parallel mobile site? Slides 152-153
7. Which annotations should you include to refer a parallel mobile pages to their desktop version and vice versa? Slides 154-155
8. Which annotations should you include in your desktop sitemap to refer to its parallel mobile version? Slides 156-157 
9. How do you allow your users to browse between the mobile and desktop versions? Slide 158
10. How do you effectively track the analytics activity of your parallel mobile site? Slides 159-160
11. Which websites are using a parallel mobile site? Slides 161-162

Measure and Evolve Your Mobile SEO Process

1. How can you reclaim your lost iOS 6 Safari search traffic mobile ? Slides 165-166 
2. Which metrics should you follow up from your mobile SEO traffic? Slide 167
3. How to identify if your mobile SEO process is successful? Slide 168
4. When is the time to go for a mobile app? Slides 169-174

If you're interested in following up with more mobile SEO news, you can also follow MobileMoxie in Twitter, read Bryson Meunier's Mobile column in Search Engine Land, and join the Google+ Mobile SEO community.
Is there any other mobile SEO related question that's not targeted here? Let me know in the comments!


Reference:-http://www.seomoz.org/blog/mobile-seo-process
EBriks Infotech:-SEO India

Social Media Curation Guide

Last year on SEOmoz, I published The Content Curation Guide for SEO, which - even though it is still valid - I thought it needed a fresh addition. Not only does this post update some of the information shared, but it also digs deeper into an aspect of content curation that is actually the most used and, possibly, useful to SEOs and Content Marketers who must deal with more duties than just curation: social media curation.
For that reason, I gave a Mozinar last week about this topic where I explained why it is important to include social content curation in your inbound marketing strategy; how to prepare, organize, execute, and analyze your social curation activities; and what tools to use.
If you missed the opportunity to attend the live broadcast of the Mozinar, you can watch it here.

Joanna Lord does great social content curation on Pinterest! 

Audience Q&A

1. If you have many clients for which you need to curate content, you need to have so many profiles for all the social media accounts etc for their respective industries. Any good tools for managing these and managing mentions and more across all the accounts?
During the webinar, I praised Buffer for their awesome tools. However, its premium version only allows adding up to 12 social profiles and have up to two team members access the accounts. If you are doing social content curation for many clients, it might not be the best tool to use.
In your case, I would possibly use Hootsuite, whose premium plan allows you an unlimited number of admins for social profiles, a much larger number of social networks (Google+ included), and strongly social web platform like Scoop.it, Tumblr, YouTube, and others.
2. Can you discuss your methods of not repeating content through different forms of social media (i.e. posting the same link on your organization's Facebook and Twitter accounts)?
Ideally, to obtain the best effect from your social content curation, it is always better to craft the message accordingly to the specific nature of the social media you are going to share it. For instance, not only Twitter, Facebook , and/or Google+ have their own specific characteristics that you could miss using at your advantage with a single "standard" message, but they also present very different user behaviors, even in the case the users are the same in those three social networks.
With platforms like Buffer and Hootsuite, you can easily switch from social to social from within the same platform, which will surely help.
3. How do you stay on top of all this content? I have Google RSS feeds, Pocket, Paper.li newspapers, Flipboard, and more continuously feeding in stories on SEO, PPC, social media, etc. - and it just overwhelms me. How do you a) stay sane, and b) decide what and what not to read/create content about?
Good question! Actually, even if I like to experiment and play with as many tools I can, I don't use many. To be honest, I use only these ones:

1. Zite, Twitter (the selected people/sites I follow and the list I created), Google+, and the posts/comments in the blog I trust the most (i.e. SEOmoz and YouMoz) for discovering new sources
2. Google Reader as the hub of all the sources I select with time
3. Buffer, for the sharing process, and Bit.ly, Followerwonk, Google+ Ripples, and Facebook Insights for the analysis of my social curation activity

How do I "stay sane" and decide what and what not to read/create content about? Experience sure helps me, because with the passing of time, you learn how to easily recognize if one piece of content is so outstanding you should share it with your audience. But here few tips, which may help you:

1. Don't read first, but "skim" the posts in your RSS Feed. If the first paragraph (more than the title) makes you want to read more, then there's a chance that the posts is good and interesting.
2. Put a lot of weight in your sharing decision of the conclusions of the post. The best posts usually have amazing last paragraphs, which not only summarize the thesis of the post and its takeaways, but also make you literally say "WTF!"

4. What should the frequency of shareing blog posts be?
If by blogs we mean social shares, the frequency depends on the social network you are sharing your updates. The most common rule is to not overwhelm your audience with an excessive amount of shared content. For this reason, I am not particularly a fan of automation in social media, even if acclaimed people like Dan Zarrella are praising it. Automation, which is not the same as scheduling, takes away the human touch of a real and thoughtful human social curation, which - with the quality of the content shared - is what makes the difference.
That said, especially if your audience is spread all over the world, it is more than probable that you will need to share the same content at least twice in order to be reach the most of them when they are socially active. Luckily, social networks like Facebook and Google+ ( thanks to their Lists and Circles) offer you to make invisible these "reshares" to that part of your audience, who saw it previously.
5. How do you measure the success of content curation?
I measure it considering the two objectives I always want to reach with my content curation activities:

1. The increment of the number of followers/fans my social profiles
2. The number of the authors of the content I curated who thanks me and, possibly, follow me

---

Mozinar by Gianluca Fiorelli

Why social content curation

We see it everyday in the SERPs, we see it as being in the background of every Google update of late (Panda, Penguin, EMD), and we see it in people's buying behavior: trusted brands are the entities of excellence for Google.
This positive attitude of Google toward brands is logical. In fact, people tend to trust more a recognized brand rather than some unknown one.
This is even truer online because brands tend to be considered as a reassuring “lighthouse” within the Internet, which is mostly a confused ocean of information.
Brands like Amazon, REI, CocaCola, Airbnb, and Zappos have a trust advantage that sites as onlinewarehouse.com, outdoors.com, sodabeverages.com, cheaphotels.com, and allkindofshoes.com (any reference to existing sites is purely casual) may have.
The same can be said regarding to people. We naturally tend to consider someone as the trusted reference in a specific niche as we get to know them. For instance, our own Rand Fishkin is a trusted reference in the SEO niche.

Just few examples of thought leaders in different areas, present and past.

As well defined by Forbes: "A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise."
More over: A thought leader is an individual or firm that significantly profits from being recognized as such.
Thoughtful leadership is the real intangible gold that makes a Brand or a Person a leader in its niche. But none is born a leader.
Throughout the past years, we have understood how inbound marketing (meant as the synergy of SEO, content, and social media marketing) is the correct strategy to use in order to obtain this so dreamt leadership. Content curation, as a facet of content marketing, can be of help in making that objective true.

How to to properly conduct a strategy of social content curation

First of all, you must make sure you're targeting the correct audience. This section of Followerwonk is a huge help in making that goal possible, and the methodology explained by Peter Bray in this post.
However, while that methodology is useful to understand your potential audience, you also need to understand a second kind of audience: the people who are able to influence the thought leaders in your niche, because nothing is truer – especially for brands in its beginnings – than that it is easier to influence an influencer via the ones who are already influencing them (sorry for the tongue twister).

Once you have determined your audience, you should map it and segment it. After these steps are complete, you can start doing Social Content Curation for real.

How can I find trusted sources of information to curate?

Resource directories and news aggregators
You can use directories like Alltop, where you can find extremely well curated list of blogs for almost any kind of topic.
You can also use curated aggregation sites like Inbound.org or Hacker News in the Internet marketing and technology fields. Sites like those exist in mostly every niche; for instance, www.mortgagenewsdaily.com is news aggregator about mortgage.
Don't forget about how often news aggregation is conducted via newsletters, especially when it comes to very small and specific niches. Fortunately, you can rely with newsletters aggregators as Smartbrief to dig into these hidden treasures.
Finally, if you are working for an enterprise level company, you can find market content curation enterprise solutions such as Factiva by Dowjones.
Social network personalized suggestions, lists, and groups
Quality resource directories, curated news aggregation sites, newsletters aggregators, and enterprise solutions are perfect for collecting sources, but as time passes and you become more socially active, you should start paying more attention to other sources for discovering new content to curate. A few examples include?

• Twitter Stories
• Linkedin Today
• Slideshare’s recommendations
• Suggested Communities and Google+ suggestions in its Explore section
• YouTube suggestions
• And so on…

As you can see, all kinds of information is based on personalization factors. For this same reason, it is safer not to mix the use of what you are doing on your personal social profiles, or you can literally screw up the quality of the suggestions.

Never forget to log out when letting your kids watching videos on YouTube, or...

A site like Topsy, thanks to its very good internal search feature, is another great source for discovering new content to share with your audience, especially when you must to care also the "freshness" factor of your curation.
Lists, like the ones created by the users on Twitter and Facebook, Groups (FB), and Communities (G+) are usually overlooked. However, they are amazing sources of new and surprisingly good content. They are also an easy way to extend your own audience thanks to the conversations you can create there, and a really easy way of discovering the ones I previously defined as the influencers’ influencers.
The old school (still good) methodology: blogs commenter’s analysis
Personally, this is still the methodology I prefer the most.
It is not scalable and presents many defects in terms of time spent conducting a curation research, but – possibly – it is the best way not only to discover new amazing sources, but also for creating strong relationships with those same sources.
When I was more of a new kid on the block in this industry than I am now, I follwed this tactic. I was able to discover sites like SEOgadget, Distilled, and SEERInteractive, and I also created great relationships with people like Richard Baxter, Dr Pete, John Doherty, Mike King, and many others, all thanks being very active on the SEOmoz community.

How can I organize the sources I have collected?

"It's not information overload. It's filter failure," Clay Shirky once said. And filter failure happens if you are not able to organize the sources you have collected for performing you social content curation activity.
What I am going to present is my methodology, which I do not pretend is the best one. What I know is that it gives me positive results, and therefore it may be of help to you, too.
The curator’s best friends
Google Reader and Buffer are my best allies when it comes to content curation. I use the Google Reader as the hub of all the sources I have discovered, and Buffer is the tool I prefer for socially sharing my curated content.
When curating content, it is essential to perfectly categorize the main subject of your curation interest in subtopic. For instance, I subcategorize SEO into its different facets:

• Technical SEO
• Local search
• Link building
• International SEO
• Schema, Authorship, and G+
• Etc., etc.

More importantly, you must maintain the consistency of this categorization in every platform you are saving sources; for your Pocket account, Diigo, or your own browser favorites, and not just in Google Reader.

This is how I categorize the SEO and social media topics in Subtopics

How do I curate things? Do you have an example?
The style and tone to use when doing social content curation varies depending on the social networks you are using for these simple reasons:

• Every social platform offers you different “formal” opportunities for sharing content. The character limitation of Twitter is the easiest difference you can list, but others are present.
• The users’ behavior varies a lot from a social platform to another. On Twitter, they tend to prize timely news shares; on Facebook, photos and videos; and on Google+, long forms works usually better than short ones.

What voice to use is something that you learn with the experience and the analysis of the success (or failure) of the curated content you have shared. For that reason, it is important to use shorteners like bit.ly, or to use proprietary tools like Google+ Ripples and Facebook Insights, which allow you to track the life of your shares.
You can find inspiration from people who master the art of curation. Here is a short list of “non-official curators” people and brands, who are indeed doing great social content curation:

• Avinash Kaushik and Mackenzie Folgerson on Google+
• AJ Kohn on Twitter
• Guy Kawasaki and George Takei on Facebook
• Joanna Lord on Pinterest
• Starbucks on Instagram
• YouTube itself on YouTube

What is the best side effect of content curation?

As I have said since the beginning, social content curation should be meant as a content marketing tactic to help you and your brand become a trusted source of information, and eventually a thoughtful leader, in your niche.
Social content curation can also be a great way to break the ice and start creating bonds, relations, and serendipity with other people, that can then result in future occasions for link building, social shares of your own original content, or even collaborations.
In this sense, social content curation is a great “tool” for what it is normally defined as relationship or influencers marketing, as it shares the same purpose: creating trust.

Reference:-http://www.seomoz.org/blog/social-media-curation-guide

EBriks Infotech:-SEO India

Do You Know Why Local SEO is Important for Your Business Share With EBriks Infotech

EBriks Infotech Provides The Important Infomation About How Much Local SEO is Important for Your Business in Digital Marketing Share With Us Friends If You Want to Know about More Infomation So Please Visit Our Sites WWW.ebriks.com

Do You Know Why Local SEO is Important for Your Business Share With EBriks Infotech

EBriks Infotech Provides The Important Infomation About How Much Local SEO is Important for Your Business in Digital Marketing Share With Us Friends If You Want to Know about More Infomation So Please Visit Our Sites WWW.ebriks.com

If You Want To Know 2014 SEO Future By EBriks Infotech

EBriks Infotech is Provides You the Important Information About 2014 SEO Future.We Provides The Correct and Unique Information About How To Increase SEO Market Share With Us Friends If You Want To Share This Then Visit www.ebriks.com

Wordpress SEO Tips By EBriks Infotech

This Time EBriks Infotech Provides The Unique Tips About Wordpress SEO in Digital Marketing Share It with Friends If You Want to Know about More Infomation So Please Visit Our Sites WWW.ebriks.com

Common Job Interviews Mistakes By EBriks Infotech

EBriks Infotech is Provides You Important Information About Common Job Interviews mistakes.We Provides The Correct Information About Common Job Interviews Mistakes to Share With Us.If You Want to More Infomation About This Then Visit www.ebriks.com

Why Branding Matter in Digital Marketin By EBriks Infotech

Hi Guy's This Time EBriks Infotech Provides The Unique Information About Why Branding Matter in Digital Marketing Share It Friends If You Want to Know about More Infomation So Please Visit Our Sites WWW.ebriks.com

EBriks Infotech is Provides You The Best And Important Information About Digital marketing.We Provides The Correct And Quality Information about Digital Marketing Share With Us.If You Want To Share This Then Visit www.ebriks.com

Google Ranking Factor By EBriks Infotech

EBriks Infotech Are Provides You Guy's The Best And Important Information About How Google Manage The Rankings We Provides The Correct And Quality Information of Google Ranking Factor Share With Us.If You Want To Share This Then Visit www.ebriks.com

EBriks Infotech -Google Panda Update.

EBriks-Google Panda is a change to Google's search algorithim.The Panda Update of Google aimed to lower the rank of low quality websites and returns the high quality sites near to the top of the search results.EBriks Infotech provides the best SEO services using best Google Panda Update.If you wants to more about this so visit WWW.EBriks.com

Ebriks-SEO explained using Infographics

Ebriks SEO company provides the best SEO services with their SEO experts.SEO is the term known as search engine optimization and this shared image shows the processs of the search engine optimization.If you want to know more about this please visit@www.ebriks.com

EBriks-Responsive Website Design Approach Infographic.

EBriks-Responsive web design is the next big thing in digital marketing.Now internet access have very different screen sizes and screen resolutions, desktop websites don’t look too user friendly on phones and tablets.This image is Shared By EBriks infotech SEO company which povides the services of the responsive website design Approach Infographic .If you wants to more about this so visit WWW.EBriks.com

Ebriks-Page rank Importance

Page rank is very important for the bussiness in the digital marketing.A good page rank places the website at better position in the seach engine searches.Thus page rank drives the more traffic and hence leads to more sale for the bussiness.Ebriks seo company provides the best seo services to the digital marketing which helps to increase the page rank.If you want to know more about this please visit@www.ebriks.com

Ebriks-Digital marketing stretegy for auto dealers

Digital marketing helps you to grow your bussiness by increases your selling process.In this video it is shown clearly that digital marketing higly impacts the bussiness proceess.Ebriks seo company uses the best digital marketing stretegy to provide their best seo services in the digital marketing.If you want to know more about this please visit www.Ebriks.com

EBriks-Who is Modern Media Consumer

EBriks-Here EBriks SEO company share a image showing the details about the Who is Modern Media Consumer in the modern Age.MMC(Modern Media COnsumer) is maintained by the best stretegies of the SEO services.If you wants to more infomation about this so please visit WWW.EBriks.com

Ebriks-Best user experience needed continuous experimentation

In this section Ebriks seo company shares a image showing that how best user experience is needed for continuous experimentation.Ebriks seo company provides the best services whioch can help you to grow your busssiness in the digital marketing If you want to know more about this please visit www.Ebriks.com

EBriks-Increase Website Traffic.

EBriks-EBriks SEO company share here a image showing the details about the increase website traffic in the modern age.Internet traffic is maintained by the best strategies of the seo services.If you wants to more information about this so please visite@ WWW.EBriks.com

Ebriks-Twitter marketing tactics

Twitter marketing tactics are the stretegies that should be followe for the effective social media marketing.Here we share a image clearly showing the details of the twitter marketing tactics and Ebriks seo company provides the best seo services which helps in the social media marketing.If you want to know more about this please visit www.Ebriks.com

Ebriks-Tips for deliver the best pitches

Ebriks SEO company provides you the best services to build your bussiness stretegies.Here we share a best video showing the tips for deliver the best pitches and each should grab these tips to get success in the bussiness marketing .If you want to know more about this please visit www.Ebriks.com