You Wants To Know About Graph For Future Search Engine Marketing By EBriks Infotech.

EBriks Infotech Provides a Important Message For You,What Graph For Future of Search Engine Marketing? HOw You Increase Website Ranking in Google Search Engine.We Provides The Correct and Unique Information About This Share With Us Friends If You Want To Share This Then Visit www.ebriks.com

The Great Tips For How To Grow Buisness Faster By EBriks Infotech

You Wants To Know How Google Search Engine Work By EBriks Infotech.

EBriks Infotech Provides a Important Message For You How Google Search Engine Work? HOw You Increase Website Ranking in Google Search Engine.We Provides The Correct and Unique Information About This Share With Us Friends If You Want To Share This Then Visit www.ebriks.com

Do You Know How to Earn Marketing to Grow Your Online Busines By EBriks Infotech

EBriks Infotech Provides The Important Infomation About How to Earn Marketing to Grow Your Business in Digital Marketing Share With Us Friends If You Want to Know about More Infomation So Please Visit Our Sites WWW.ebriks.com

Use Google Docs to Manage your Digital Projects, from Freelance to Large Agency

In July 2012 I launched 3 Door Digital alongside my three co-founders. The launch was part of a merging process between two existing companies (Pleer, based in Manchester, UK and Matan Media based in Tel Aviv, Israel). Along with the merger came some potential operational hazards that we had to make sure we were on top of prior and post launch. Part of my responsibility was to find and apply the best project and time management process for our campaigns moving forward.
In the past few years I have used numerous task management tools and decided to put a few to the test to see which one would work for us. In the end we found that Google Docs was actually the best platform for us to use. This may seem like an uncommon choice but with the correct setup it has proved to be extremely successful.
I'm going to share how we manage to stay on top of over 30 client projects at any one time whilst making sure we don't miss tasks or lose track of the hours we've spent.

Before covering all this, there was a second choice…

In the end we had a decision between two platforms – Basecamp and Google Drive (formerly Google Docs). Basecamp was great for us but there was something missing (which I’m sure will eventually be added at some point) – the ability to quickly browse tasks, task owners and time management all in one easy-to-read page. This is where Google Docs won. Don’t get me wrong – Basecamp is a fantastic choice for some companies – it just wasn’t the best solution for us.
So, there were a few reasons why we chose Google Docs and I’ll go through why, feature by feature. As well as this I’ll share a template document that you can copy as your own to tweak as you wish.

Google Docs Spreadsheets FTW

Before 3 Door Digital was born, I had two concurrent jobs: the Head of SEO at a search agency in Manchester and another running my own company with my wife and business partner. Because, at the time, there were only two of us it was quite easy to keep track of each other’s work using an Excel document within a Dropbox shared folder. Once 3 Door Digital started trading, it became obvious that this wasn’t going to be the best solution.
To start, I simply uploaded the spreadsheet template I’d been using for Pleer into Google Documents and added the additional clients from Matan Media into the new 3 Door Digital template. Simple!
“Simple” I thought – it wasn’t so simple. Although I was well aware that I was now planning out 20+ retainer clients, 10+ one-off clients as well as other internal tasks. It was time to roll out the “super template” that would make it easy to navigate these 30+ clients whilst being easy to read for all consultants, account managers and directors. Most of all, it had to be workable so that tasks were not missed out (the main personal downfall of mine for Basecamp’s GUI).

The Super Template

Marc and I took a day out to create this super template by discussing how both teams work between offices in two countries on various tasks. Each row would represent a different task, no matter how small. What we needed to do is select columns. For each task, we covered the following:

1. Client Name
2. Platform Name (because some clients have various sites and platforms, some of which may have different account managers)
3. Account Manager
4. Task Name
5. Owner (if not the account manager)
6. Deadline
7. Budgets
8. Actual Hours Undertaken
9. Completed (this uses a tick, exclamation point or cross – more on this later)
10. Notes

The “Summary Row”

Each client and platform is split by a few empty rows and a total time allowance is provided within a chosen “Summary” row. In this row we can use equations to calculate total hours spent on a platform and time left for the month. Scripts for time management are then applied in order to enable email notifications (covered later in this post).

 

Using other Tools to Compliment Google Docs

Even after all this, we were well aware that more information was needed dependent on the task. There is some information that you simply can’t illustrate well in a spreadsheet. Because more information is sometimes needed, or at least you need a separate area to work with for a specific task, we used other online collaborative tools and resources to help us with specific tasks – using the notes column as the point of reference.

Before Going Elsewhere, use the Comment function

This feature is easy to use. Right click a cell and you can add a comment. You can tag a user of the doc with the @ or + sign, and they will be notified by the email and directed straight to the comment itself. Once commented, a small orange label appears in the top right of the cell. Hovering over that cell shows the comments as a popup.

You will also notice a “Resolve” button at the top right of the popup. Clicking this, tags the comment thread as resolved, removes the orange marker, and hides the comments from the cell itself. If you want to access all comments within the document you can access them by clicking the Comments button at the top right of the screen (next to the Share button):

Use other Google Docs

Sometimes the commenting feature is never going to cover everything that needs to be covered. Some projects may need a separate document or spreadsheet or have more dialogue with more limited access. Let’s say for example that this whole task document is viewable to the whole company but one task only the Account Manager and one Director want to see details of this specific task. Here, we would create a new document and only give the Account Manager and Director access rights. In the task sheet you simply link to that separate document.

For Even Larger Tasks that Require a Folder Structure

Sometimes a task or project needs its own file and folder structure consisting of a lot of different types of files. Within the company we use Dropbox for collaborative filesharing. We used the share option within Dropbox to link to the specific folder or noted down the folder location for anyone to access. Here’s an example of where an image is entered within the notes column for other people to click and view:

Tasks that Require a More Visually friendly UI

One example of this could be a web build. We use Trello – a fantastic task management tool that I have been personally using for years and can’t recommend enough. I don’t want to talk about Trello in this post, however, sign up (it’s free), and get to know it well – and be comforted in the knowledge that they have an iPhone, Android and Windows 8 app and are currently developing their iPad app.

 

Paddy Moogan of Distilled wrote a great post about using Trello to Manage Projects for SEO - go and check it out.

Conditional Formatting FTW

I’ve never been at a level with spreadsheet production that I would call myself advanced, but when I learn something new in it I realise how versatile it is and how it can display information. One thing I’m a fan of is colour coding as I like to see the status of multiple tasks without always reading each row in any detail. To achieve this, I used conditional formatting in two columns:

Completed

For completed tasks I knew that there were only three options that we would need to choose:

1. Incomplete
2. Hurdle
3. Complete

The "Hurdle" option is when something outside our control is stopping us from completing the task. When this happens, we add notes into the notes column where we can make efforts to complete the task as soon as we can. Using conditional formatting I have made the three different statuses with three different backgrounds for us to easily identify. As well as this, we used the Data Validation option to ensure that only these three option can be selected by a dropdown. This is set by right clicking the column/cells and selecting Data Validation. We used the following configuration for status:

This then allowed us to select an option rather than type the words manually. This is done when you select the cell and you will notice a dropdown option that opens a popup for you to make the relevant selection:

Originally in Microsoft Excel, I used a different system whereby each task is set to 0 by default for incomplete, 1 for hurdle and 2 for completed. In Microsoft Excel (version 2010 or newer) you can use conditional formatting using the tick/exclamation/cross Icon Set, which is what I use when not using Google Docs (if you work for Google and you’re reading this please forward that as a feature request ;)). This is the specific conditional formatting we used for the Status Column:

Deadline

This column used more sophisticated conditional formatting. We wanted to have different colour coding dependent on how many weeks or days there were to the task’s deadline. These were as follows:

• If more than a week away, we’re good
• If within the next week, turn orange
• If within the next 2 days, turn red
• If in the next 24 hours, turn even deeper red
• If deadline has passed, turn black

This conditional formatting is somewhat limited in Google Docs when it comes to timescales (another feature request :P) so we used the conditions above, the setup of which looks like this:

Keeping the Document Tidy

After a while you may find that the document becomes crowded. To eliminate this, you could hide rows where the tasks are confirmed as completed. Hiding a row (different than deleting a row) means that all data is still stored for future reference; as well as it keeping other formula data such as time management.

We choose not to hide rows, as we personally like to see all tasks regardless of its completion. Instead, we split our tasks into worksheets separated by month. At the end of each month, we copy the existing month’s worksheet as a new worksheet and delete all completed rows. This then leaves us with only incomplete tasks, which are then added to as the month progresses. If we want to refer to a previous month, we simply refer to the relevant month’s worksheet. This way we can easily see every task over the course of the whole year.

Getting More Technical with Time Management Scripts

One thing I found that Basecamp lacked apart from its UI was the lack of time management connectivity. Relevant Managers want to be notified via email if a client is running out of management time for that month. Within the email we can include information from anywhere else in the spreadsheet. In our example, we have used the Client Name and the amount of hours left.
If this method isn’t your cup of tea, other online tools such as Toggl and Harvest will help you with time management.

Managing Account Hours

To begin, let’s use a sample client. This client has three platforms and has a number of tasks within each platform. Each platform therefore has its own set time allowance for the month. We now have the following time data:

• Total allowance for the month
• Total estimated time for each incomplete task (if you want to be that detailed)
• Actual Hours Undertaken

We use this data to perform the following equation to find how many hours left there are for a platform:

Time left=SUM(Allowance-(SUM of all actual hours undertaken))

Here’s one example:

Column I, the number of hours left, is updated as the document is edited and is the number we need in order to see how many hours are left for the month. What we needed was a way to be emailed once this approached a low number.

Creating Scripts

David Sottimano of Distilled shared a script with me that emailed a chosen recipient if the number of a specific cell reached a specific number. From here, I took that script and integrated it into our Task Document.
The script runs every time the document is edited (or opened, depending on how you configure it) and is triggered if the “Time Left” figure for the platform reaches 2 or less than 2 (i.e. 2 hours). Once triggered, the script collects the Platform name and emails the person responsible for receiving the alerts with an email that the platform has run out of account hours. To install the script you will need to configure

• The column that contains the Platform name
• The column that contains the “Time Left” formula
• An integer that triggers the alert (we chose 2)
• The email(s) to send the alert to
• The column to set the notification integer (otherwise you’ll get a LOT of emails :P)

To include the script, you can use the script manager tool and set the trigger in there:

And here is the script itself (highlighting the five variables you can configure above):

function notifyManagement() {
// Update & Edit values below ###############

var testing = false; // false = Live emails ... true = Browser popup...

// The Column for the task name
var taskColumn = "B";

// The Column for Time Remaining
var timeLeftColumn = "I";

// Number of Hours (less than X) that you want to be notified
var HourTrigger = "3";

// Column for notifications
var managementNotifiedColumn = "O";

// Emails addresses in array format ['','','']
var managementEmails = ["joe@bloggs.com","someone@else.com"];

// Stop Editing values here ##################

var sheet = SpreadsheetApp.getActiveSheet();
var lastRow = SpreadsheetApp.getActiveSheet().getMaxRows();
var row = 0;

 // loop through the timeleft column
for(row=1; row < lastRow; row++){
   var cell = timeLeftColumn + row;
   var managementCell = managementNotifiedColumn + row;
   var taskCell = taskColumn + row;

   // let us get all the values ready for checking
   var timeLeft = sheet.getRange(cell).getValue();
   var notified = sheet.getRange(managementCell).getValue();
   var taskName = sheet.getRange(taskCell).getValue();

       //check to see if we should send an email
   if ((timeLeft < HourTrigger) && (!notified) && (isInt(timeLeft))) {
     // Set the notified cell
     sheet.getRange(managementCell).setValue("1");
     // email management
     for (var i = 0; i < managementEmails.length; i++) {
       if (testing) { Browser.msgBox("Email to " + managementEmails[i] + "\n" + taskName + " time managementccccss warning!"); }
       else {
          MailApp.sendEmail(managementEmails[i], taskName + " time managementccccss warning!", taskName + " has " + timeLeft + " hours remaining");
       } // end testing check
     } // end of send emails loop
   } // end of checking if we should notify
} // end of for loop of all rows
} // end of mailMe function

function isInt(n) {
  return typeof n === 'number' && n % 1 == 0;

}
Internally, we also created a similar function to email us when budgets were too low using the same template as above and changing the variables at the beginning to focus elsewhere in the document.

Triggering the Script

Once you’ve created your script you can set triggers for each one. To do this, select the “Current script’s triggers...” within the script editor:

Here, we have decided to trigger the scripts on edit so we have live notifications sent to us and not just when the next person opens the document:

Too Much for You? No Problem!

This post either may be too technical for you, or will take you too long to implement. That’s fine – I’m a nice guy. I’m a guy who’d be kind enough to share a canvas template for you with the script installed, conditional formatting set up, scripts running (with a fake email) and even included some sample data :)

Known Bugs

Sometimes we have found when adding rows or editing the doc with new information, some of the rows or columns begin to look messed up. A simple refresh of the document usually fixes this and your updates should be all good!

An Added Note

This is an awesome document and works for us better than anything else we’ve used, but this may not be for you or your agency. We all have our own preferences, although I am pretty sure at some point we may need to invest in our custom management toolset.
This doc isn’t the only thing I use to manage my own time – I also have my own personal Trello board and can’t live without the traditional email inbox to keep me from going insane.
I’d love to know what other tools and resources you use for your own project management…

Refrence :-http://www.seomoz.org/blog/use-google-docs-to-manage-your-digital-projects-from-freelance-to-large-agency

EBriks Infotech:- SEO India

How to Deal with Challenging Clients

If you’re a consultant, you may not realise it, but a large (and difficult) part of your job is to manage people’s attitudes and behaviours. This task is made even more difficult because it is usually most apparent when clients are unhappy or disagree with you. Even the best consultants will have to deal with challenging clients at some point in their career. I want to share some of the things I’ve learnt from my experience so far as a consultant.

I firmly believe that when it comes to keeping clients happy, prevention is better than a cure. Most of the tips I’ve shared look at how to prevent clients from ever becoming a problem, but I also cover some tips to help resolve the problem as quickly as possible if things do go wrong.

1. Communication solves all problems

At Distilled, we have a saying that communication solves all problems. Over the years, I’ve found this to be true. If the problem can’t be solved by communication, it can almost always have been prevented by it. I don’t mean to recommend phoning your client "once a month" as standard, because good communication is a frequent a mix of formal and informal subjects. Don’t just call your clients regarding work; call them on a Monday to see how their weekend was and on a Friday to wish them a good weekend. These little bits of extra effort can make a big difference in the lifetime of a client relationship. As a general rule, I like to speak to my clients at least twice per week and meet face-to-face at least once-per month if possible.
If you have clients abroad, speaking frequently might not always possible, but even so, you should still make the effort -- especially if they are a long standing client. For example, I’ve just spent the last two weeks in Cape Town visiting one of my clients. Obviously South Africa is a long way to go, but we’ve been working together for quite some time, and the value we both got from finally meeting face-to-face was invaluable. Lots of the consultants at Distilled have success stories that are sometimes directly related to a turning point in a client relationship as a result of taking them for a beer and getting out of the office to an environment where you can both relax and talk off the record. In general, the more communication, the better. It may feel strange at first, but you can always find an excuse to call a client.

2. Have a genuine care for the success of the business

Communication is closely related to my next point, because care generally comes as a result of regular communication and getting close to a client. If you speak to someone two or three times a week, you get to really know them -- not just from a client point of view but what they like, what motivates or demotivates them, and even what they’re up to at the weekend. Hopefully the result of that is that you really want them to do well, and that the success of the business means more that just a job to you. You’ll enjoy your job a lot more if you genuinely care about the success of the business as much as the client does. Anyone that’s been in SEO for a while will know that it’s often not a 9-5 job; quite often, it’s evenings and weekends. Unless you really care, you’ll start to resent working with that client. Reaching this point in a client relationship is invaluable. Let me explain a bit further.

There are always going to be ups and downs with clients, and in general clients, will react in two ways to bad news. They either get angry, shout and scream (usually via email), or say it’s entirely your fault. The second reaction is to pick up the phone and talk about how it can be resolved. If your client knows that you genuinely care about the business, you’re more likely to get the second reaction. It means they are more likely to skip the shouting and pointing fingers part and start trying to find solutions to the problem. They know they don’t need to tell you how bad it is because you’ll also feel the same. Getting to this stage of honesty with a client is rare, but it’s a great place to be. This is what turns retainers into lifetime clients and testimonials.

3. If I do this, will you be happy?

You may recognise the following scenario: you get to the end of the month, you’re happy with the work you’ve delivered, you send the monthly report, and the client is disappointed. While this is a bit annoying, it’s easy to stop it from happening again. At the start of every month, create a plan of what you expect to get finished that month, show it to the client, and ask them, “If I deliver all of the things on this list by the end of the month, will you be happy?” If the answer is no, you have a bigger problem. If the answer is yes, then as long as you deliver what you said you would by the time you said, then it's less likely they'll be disappointed. As a side note, the things you say you will deliver should never be results. Only promise things like documents and meetings, and never promise results or outcomes as they are outside of our control and you’re likely setting yourself up for disaster.

4. Document everything

One of the most basic things you should do as a consultant is keep a record of all conversations. After every meeting or phone call, follow up with an email to the client and summarise the main points of the meeting. This is a pretty thankless task 99% of the time, but it can be your most important piece of evidence should the clients record of events ever be different to yours.

5. Never go above your contact

Another common problem you may run into as a consultant is struggling to get things done on the client side. This could be rolling out changes to the site, getting more budget, or just getting some budget in the first place. Whatever it is you are struggling to get done, never try to go above your point of contact to their superior. Not only does this come across as bad manners, it makes your main point of contact look bad to their management. Don’t forget, one of your roles as a consultant is to make your point of contact look good, not the opposite.

6. Provide useful and tailored monthly reports

Let’s be honest -- writing monthly reports isn’t fun, and it’s made even worse by the fact that after you spend time writing them, they often don’t get read. However, they’re very important as part of the prevention phase. It’s even more important the closer you are to your client. Even if you speak to your client regularly, you still need to send a summary of what you’ve done every month, as well as the results. Put simply, if you don’t send reports, your clients will forget what value you added that month. For example, I’ve been in the scenario in the past where a client sent me an angry email and questioned the results from that month; I pulled up analytics to show that things were actually going very well. His response was, “Wow, that’s amazing, I had no idea we were doing so well. Unless you constantly remind me that we’re doing well, I’ll continue to moan at you.”

That’s pretty much a direct quote (you know who you are).

He was right; I fell into the trap of thinking that because I spoke to them most days, I didn’t need to send a report. Don’t make the same mistake I did. Use reports to show what you did, what the results were, and get sign off on the next month's activity. Writing reports also helps to keep you accountable for your own work. By writing at the start of the month what you plan to do and showing it to the client, you’re more likely to get that work completed if you know that you’re going to review it at the end of the month with the client.

7. First mover advantage

Imagine the situation: you go into the office on Monday, only to find your client has dropped for all keywords. What do you do? Tell everyone that if anyone calls, you’re not in? Flee the country? No -- you need to step up and call the client before they call you. If you don’t call and try to fix it before the client notices, you’ll end up with an angry client for two reasons: first, because of the drop, and second, they pay you to notice when things go wrong and they noticed (in their eyes) before you did. Always use the first mover advantage and call the client to let them know. It’s not going to be easy, and they might shout and scream, but they’ll appreciate that you noticed it straight away. Tell them the situation and that you already have the team working to find out the cause and find a solution.

---

The second part of the post focuses on finding a cure when things do go wrong, despite your best attempts to prevent that happening. For the purpose of this post, let’s assume you’ve received an email from an unhappy client, and they’re threatening to leave; let’s also pretend it’s an unjustified complaint, meaning you genuinely think you have provided value and there’s just a misunderstanding. Here are a few tips that have worked for me in the past in resolving the problem:

1. You can’t win an argument

I’ve taken this from How To Win Friends And Influence People, but I’ve found it to be true through life in general, so it stuck with me when I read the book. It's always my first tip in resolving a conflict with a client. Don’t argue, because you’ll never win and even if you do prove the client wrong, you’ll lose the contract as a result. As Dale Carnegie puts it in the book:

“Why prove to a man he is wrong? Is that going to make him like you? Why not let him save face? He didn’t ask you for your opinion. He didn’t want it. Why argue with him? Always avoid the acute angle.”

Does that mean you need to let clients say whatever they like and walk all over you? Of course not, but you do need to help them see your point of view, not force them to see it otherwise you’ll just get resistance. I typically start with accepting it’s my fault in some way or another. This doesn’t need to mean it’s actually your fault; I usually word it as my fault for not explaining something clearly, or presenting information in an ambiguous way that was easy to misunderstand. Doing so helps to put the client at ease. Clients like to feel that they call the shots, and it makes them more willing to listen to your next point, which hopefully is the answer.

2. Delivery method

In the majority of cases, clients will deliver bad news and complains via email. Regardless of how nasty or challenging a client may seem, people generally don’t like conflict via the phone, and even less in person. Use this to your advantage. It’s too easy to fire off a counter aggressive email rather than pick up the phone; resist the urge to reply by email and try to arrange a meeting instead. I like to respond with something immediately to acknowledge that I’ve received their email but make it clear that there’s been a misunderstanding and that email probably isn’t the best medium to explain. In order of preference, try to respond by:

1. A face-to-face meeting
2. Skype, G+ hangout, or something that you can see the person’s face on
3. A phone call
4. An email

If you are able to arrange a meeting or a phone call, you’ll dramatically increase your chances of coming out with a success story than trying to resolve via email. If you do manage to get a meeting or a phone call, ensure you have your ducks in a row and responses to all the questions the client is likely to have. To help with this, something I’ve found useful is to actually write out an email like you would have responded, but don’t actually send the email. I’ve found this useful in working out exactly what I want to say and to be sure I have all the answers to their questions in a way that makes sense.

3. Disarming honesty

If you’ve messed up, admit it. Nothing says "I’m an idiot" and gets clients angry like coming back with excuses and trying to pretend that it’s not that bad. If you made a mistake, or even if the results just aren’t as good as you were expecting, admit it, your client will appreciate that you’re in this thing together it adds to the genuine care in the business as well if you’re first to go to the client and say you’re disappointed with the results. Otherwise, you’ll have a client that thinks he’s going mad because you see value that they don’t.

4. Know when to say goodbye

Finally, if none of the above is helpful, know when it’s time to say goodbye. Not all client engagements will work out the way you want them to, but it’s important to breakup on good terms. Even if you’re not the right solution for them at the moment, you could be at some point in the future, so take care not to burn your bridges. You never know where your client could end up working in the future.

Referenc:- http://www.seomoz.org/blog/how-to-deal-with-challenging-clients

EBriks Infotech:-SEO India

Social Media Curation Guide

Last year on SEOmoz, I published The Content Curation Guide for SEO, which - even though it is still valid - I thought it needed a fresh addition. Not only does this post update some of the information shared, but it also digs deeper into an aspect of content curation that is actually the most used and, possibly, useful to SEOs and Content Marketers who must deal with more duties than just curation: social media curation.
For that reason, I gave a Mozinar last week about this topic where I explained why it is important to include social content curation in your inbound marketing strategy; how to prepare, organize, execute, and analyze your social curation activities; and what tools to use.
If you missed the opportunity to attend the live broadcast of the Mozinar, you can watch it here.

Joanna Lord does great social content curation on Pinterest! 

Audience Q&A

1. If you have many clients for which you need to curate content, you need to have so many profiles for all the social media accounts etc for their respective industries. Any good tools for managing these and managing mentions and more across all the accounts?
During the webinar, I praised Buffer for their awesome tools. However, its premium version only allows adding up to 12 social profiles and have up to two team members access the accounts. If you are doing social content curation for many clients, it might not be the best tool to use.
In your case, I would possibly use Hootsuite, whose premium plan allows you an unlimited number of admins for social profiles, a much larger number of social networks (Google+ included), and strongly social web platform like Scoop.it, Tumblr, YouTube, and others.
2. Can you discuss your methods of not repeating content through different forms of social media (i.e. posting the same link on your organization's Facebook and Twitter accounts)?
Ideally, to obtain the best effect from your social content curation, it is always better to craft the message accordingly to the specific nature of the social media you are going to share it. For instance, not only Twitter, Facebook , and/or Google+ have their own specific characteristics that you could miss using at your advantage with a single "standard" message, but they also present very different user behaviors, even in the case the users are the same in those three social networks.
With platforms like Buffer and Hootsuite, you can easily switch from social to social from within the same platform, which will surely help.
3. How do you stay on top of all this content? I have Google RSS feeds, Pocket, Paper.li newspapers, Flipboard, and more continuously feeding in stories on SEO, PPC, social media, etc. - and it just overwhelms me. How do you a) stay sane, and b) decide what and what not to read/create content about?
Good question! Actually, even if I like to experiment and play with as many tools I can, I don't use many. To be honest, I use only these ones:

1. Zite, Twitter (the selected people/sites I follow and the list I created), Google+, and the posts/comments in the blog I trust the most (i.e. SEOmoz and YouMoz) for discovering new sources
2. Google Reader as the hub of all the sources I select with time
3. Buffer, for the sharing process, and Bit.ly, Followerwonk, Google+ Ripples, and Facebook Insights for the analysis of my social curation activity

How do I "stay sane" and decide what and what not to read/create content about? Experience sure helps me, because with the passing of time, you learn how to easily recognize if one piece of content is so outstanding you should share it with your audience. But here few tips, which may help you:

1. Don't read first, but "skim" the posts in your RSS Feed. If the first paragraph (more than the title) makes you want to read more, then there's a chance that the posts is good and interesting.
2. Put a lot of weight in your sharing decision of the conclusions of the post. The best posts usually have amazing last paragraphs, which not only summarize the thesis of the post and its takeaways, but also make you literally say "WTF!"

4. What should the frequency of shareing blog posts be?
If by blogs we mean social shares, the frequency depends on the social network you are sharing your updates. The most common rule is to not overwhelm your audience with an excessive amount of shared content. For this reason, I am not particularly a fan of automation in social media, even if acclaimed people like Dan Zarrella are praising it. Automation, which is not the same as scheduling, takes away the human touch of a real and thoughtful human social curation, which - with the quality of the content shared - is what makes the difference.
That said, especially if your audience is spread all over the world, it is more than probable that you will need to share the same content at least twice in order to be reach the most of them when they are socially active. Luckily, social networks like Facebook and Google+ ( thanks to their Lists and Circles) offer you to make invisible these "reshares" to that part of your audience, who saw it previously.
5. How do you measure the success of content curation?
I measure it considering the two objectives I always want to reach with my content curation activities:

1. The increment of the number of followers/fans my social profiles
2. The number of the authors of the content I curated who thanks me and, possibly, follow me

---

Mozinar by Gianluca Fiorelli

Why social content curation

We see it everyday in the SERPs, we see it as being in the background of every Google update of late (Panda, Penguin, EMD), and we see it in people's buying behavior: trusted brands are the entities of excellence for Google.
This positive attitude of Google toward brands is logical. In fact, people tend to trust more a recognized brand rather than some unknown one.
This is even truer online because brands tend to be considered as a reassuring “lighthouse” within the Internet, which is mostly a confused ocean of information.
Brands like Amazon, REI, CocaCola, Airbnb, and Zappos have a trust advantage that sites as onlinewarehouse.com, outdoors.com, sodabeverages.com, cheaphotels.com, and allkindofshoes.com (any reference to existing sites is purely casual) may have.
The same can be said regarding to people. We naturally tend to consider someone as the trusted reference in a specific niche as we get to know them. For instance, our own Rand Fishkin is a trusted reference in the SEO niche.

Just few examples of thought leaders in different areas, present and past.

As well defined by Forbes: "A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise."
More over: A thought leader is an individual or firm that significantly profits from being recognized as such.
Thoughtful leadership is the real intangible gold that makes a Brand or a Person a leader in its niche. But none is born a leader.
Throughout the past years, we have understood how inbound marketing (meant as the synergy of SEO, content, and social media marketing) is the correct strategy to use in order to obtain this so dreamt leadership. Content curation, as a facet of content marketing, can be of help in making that objective true.

How to to properly conduct a strategy of social content curation

First of all, you must make sure you're targeting the correct audience. This section of Followerwonk is a huge help in making that goal possible, and the methodology explained by Peter Bray in this post.
However, while that methodology is useful to understand your potential audience, you also need to understand a second kind of audience: the people who are able to influence the thought leaders in your niche, because nothing is truer – especially for brands in its beginnings – than that it is easier to influence an influencer via the ones who are already influencing them (sorry for the tongue twister).

Once you have determined your audience, you should map it and segment it. After these steps are complete, you can start doing Social Content Curation for real.

How can I find trusted sources of information to curate?

Resource directories and news aggregators
You can use directories like Alltop, where you can find extremely well curated list of blogs for almost any kind of topic.
You can also use curated aggregation sites like Inbound.org or Hacker News in the Internet marketing and technology fields. Sites like those exist in mostly every niche; for instance, www.mortgagenewsdaily.com is news aggregator about mortgage.
Don't forget about how often news aggregation is conducted via newsletters, especially when it comes to very small and specific niches. Fortunately, you can rely with newsletters aggregators as Smartbrief to dig into these hidden treasures.
Finally, if you are working for an enterprise level company, you can find market content curation enterprise solutions such as Factiva by Dowjones.
Social network personalized suggestions, lists, and groups
Quality resource directories, curated news aggregation sites, newsletters aggregators, and enterprise solutions are perfect for collecting sources, but as time passes and you become more socially active, you should start paying more attention to other sources for discovering new content to curate. A few examples include?

• Twitter Stories
• Linkedin Today
• Slideshare’s recommendations
• Suggested Communities and Google+ suggestions in its Explore section
• YouTube suggestions
• And so on…

As you can see, all kinds of information is based on personalization factors. For this same reason, it is safer not to mix the use of what you are doing on your personal social profiles, or you can literally screw up the quality of the suggestions.

Never forget to log out when letting your kids watching videos on YouTube, or...

A site like Topsy, thanks to its very good internal search feature, is another great source for discovering new content to share with your audience, especially when you must to care also the "freshness" factor of your curation.
Lists, like the ones created by the users on Twitter and Facebook, Groups (FB), and Communities (G+) are usually overlooked. However, they are amazing sources of new and surprisingly good content. They are also an easy way to extend your own audience thanks to the conversations you can create there, and a really easy way of discovering the ones I previously defined as the influencers’ influencers.
The old school (still good) methodology: blogs commenter’s analysis
Personally, this is still the methodology I prefer the most.
It is not scalable and presents many defects in terms of time spent conducting a curation research, but – possibly – it is the best way not only to discover new amazing sources, but also for creating strong relationships with those same sources.
When I was more of a new kid on the block in this industry than I am now, I follwed this tactic. I was able to discover sites like SEOgadget, Distilled, and SEERInteractive, and I also created great relationships with people like Richard Baxter, Dr Pete, John Doherty, Mike King, and many others, all thanks being very active on the SEOmoz community.

How can I organize the sources I have collected?

"It's not information overload. It's filter failure," Clay Shirky once said. And filter failure happens if you are not able to organize the sources you have collected for performing you social content curation activity.
What I am going to present is my methodology, which I do not pretend is the best one. What I know is that it gives me positive results, and therefore it may be of help to you, too.
The curator’s best friends
Google Reader and Buffer are my best allies when it comes to content curation. I use the Google Reader as the hub of all the sources I have discovered, and Buffer is the tool I prefer for socially sharing my curated content.
When curating content, it is essential to perfectly categorize the main subject of your curation interest in subtopic. For instance, I subcategorize SEO into its different facets:

• Technical SEO
• Local search
• Link building
• International SEO
• Schema, Authorship, and G+
• Etc., etc.

More importantly, you must maintain the consistency of this categorization in every platform you are saving sources; for your Pocket account, Diigo, or your own browser favorites, and not just in Google Reader.

This is how I categorize the SEO and social media topics in Subtopics

How do I curate things? Do you have an example?
The style and tone to use when doing social content curation varies depending on the social networks you are using for these simple reasons:

• Every social platform offers you different “formal” opportunities for sharing content. The character limitation of Twitter is the easiest difference you can list, but others are present.
• The users’ behavior varies a lot from a social platform to another. On Twitter, they tend to prize timely news shares; on Facebook, photos and videos; and on Google+, long forms works usually better than short ones.

What voice to use is something that you learn with the experience and the analysis of the success (or failure) of the curated content you have shared. For that reason, it is important to use shorteners like bit.ly, or to use proprietary tools like Google+ Ripples and Facebook Insights, which allow you to track the life of your shares.
You can find inspiration from people who master the art of curation. Here is a short list of “non-official curators” people and brands, who are indeed doing great social content curation:

• Avinash Kaushik and Mackenzie Folgerson on Google+
• AJ Kohn on Twitter
• Guy Kawasaki and George Takei on Facebook
• Joanna Lord on Pinterest
• Starbucks on Instagram
• YouTube itself on YouTube

What is the best side effect of content curation?

As I have said since the beginning, social content curation should be meant as a content marketing tactic to help you and your brand become a trusted source of information, and eventually a thoughtful leader, in your niche.
Social content curation can also be a great way to break the ice and start creating bonds, relations, and serendipity with other people, that can then result in future occasions for link building, social shares of your own original content, or even collaborations.
In this sense, social content curation is a great “tool” for what it is normally defined as relationship or influencers marketing, as it shares the same purpose: creating trust.

Refrence :- http://www.seomoz.org/blog/social-media-curation-guide

EBriks Infotech:-SEO India