10 Lessons from a 100k Pageview Post

This kind of thing might happen to Rand all the time, but it’s not often that a digital marketing company based in Leeds gets 100,000+ people reading anything it does (at least on its own site). That’s what unexpectedly happened to us on www.branded3.com a few weeks ago – what essentially started as a rant from some guy having a bad day blew up and now has 1,184 votes on Hacker News (and incoming links from some of the biggest sites in the world).
I think it’s likely I’ll never replicate this, and I didn’t intend this either – so I’ll not preach: “this is how you get 100,000 page views.” Everyone else is just as qualified as I am to write a post that’s read all around the world, and that’s exactly what I want to happen. I’d like to tell you what I’m taking away from this, and how I’ll use it when I’m creating content for my clients in the future.

Commonly known as sharking. Google it.

1. [citation needed]...but not always.

Google only wants you to list the links that are most relevant to and most important to your content – Eric Enge likened this to a research paper around a month ago on Search Engine Watch. The difference between your content and a research paper, though, is that your content doesn’t get discredited if there is nobody to link to that backs up the point you’re trying to make.
In a Webmaster Help Video earlier in the year, Google Engineer Matt Cutts said don’t link out to low quality sites – this is pretty much the equivalent of quoting from Wikipedia in an essay. You don’t have to get peer approved before people will read your post, though, so if there’s nobody to link to that’s talking about whatever you are then that could actually be a good thing. If someone else is covering the same subject as you there’s no real reason why you should get all the links, so you should definitely write about things that no one else is covering if you can.
NB: Not having anyone to back up your point doesn’t excuse you from not having a point in the first place.

2. Content needs to solve people’s problems…or highlight them.

I had a problem with Path and as of the time I started writing the post, nobody had solved it, though a few people had tweeted about experiencing similar problems. I tweeted @path at roughly 7am and the first person to reply was someone else who was (very) actively looking for an answer to the same problem. I embedded Design33’s tweet in the post and linked to him; let my cohort know; and instantly a problem shared is a problem…erm, doubled.
Whether your content is solving someone’s problem, or you’re just empathising with them; if you know where to find them…let them know it’s there and get your influencers on board.

3. Find out what people are looking for.

The principles behind content marketing are gaining real traction in the SEO community, and more and more companies are getting on board with long-term content strategies. There’s plenty to say about planning your content out for months in advance, but as Simon points out in this fantastic YouMoz post from last year, it’s not all about Google Keyword Tool anymore. There are some great tools out there to find hot topics (Bottlenose is particularly useful), but the best way to find what your audience is looking for is by using the same tools as they are.
Wil Reynolds is a great advocate of using Google Complete to find content topics (check out Wil’s LinkLove 2013 presentation, around slide 90) – start typing questions, don’t press enter; just note down what people are actually searching for. Search Twitter and find out not only what problems need solving, but who it is that actually has that problem (see point two)! Google Keyword Tool shouldn’t be your first stop when you’re looking for fires to put out, and if it’s monthly search volume you’re looking at, chances are someone faster has created content solving the same issue weeks ago.

4. Find your forum.

…by which I don’t literally mean a forum, since as an industry we’ve pretty much ruined that for everyone – all I’m saying is that you just need to find the right soapbox to spread your message.
In the comment string on our site this guy called me out for posting this on a company blog. At the time I hadn’t really questioned where else I could actually write this up, so Luca made me think. If I had put this on my own blog nobody would have read it…I would have just been complaining without any real platform to build on (might as well have just put it on Facebook or Twitter).
One of our clients is a cloud storage company who obviously have a vested interest in online security, and do write about issues such as this from time to time. They’d never approve something like this for their blog (more in point six) so I would have had to dry it right out…or put it on another site on their behalf.
Hammering this article to fit brand guidelines would have dulled its impact so much, and for a company to write about real life issues like this they really would have had to find a real life case…otherwise they’re just tipping off the media. It would never have worked.
If you’re going to be controversial, find a site that’s fine with that to host your content – that goes for the content you’re putting out on behalf of your clients too. We’ve had plenty of content turned down by webmasters for being too much for their blogs, and you’ve got to respect that. Guest blogging is like the name implies, and you’ve got to make sure you don’t leave a mess in someone else’s house.

5. Write for your audience…

Something everyone is taught in English class from a relatively early age is how to write for an audience. Even if you came into SEO from something else – a computer science degree, MA in marketing; whatever – you still have those classes to fall back on, and they’ll give you a pretty solid foundation in content marketing. In this industry everything comes from experience – if you covered search engine optimisation in your degree I’m sure you found half the things you knew were obsolete by the time you’d graduated…and post-Penguin the other half will get you penalised too.
I found when I moved from in-house to agency side search engine marketing, most of the things I’d been doing for the last year were considered pretty spammy. If you’re writing to put content on websites that nobody reads, like article marketing websites, then you’re not writing for an audience…and that shows in the work you put out.
You don’t have to be a journalist to create great content. If you’re solving problems imagine you’ve got that problem yourself and then just write for you…

6. …don’t write for your client.

If you think you’ve found a hot topic and your client isn’t happy with being associated with it, there’s probably a case for not pushing that. Controversial content gets links, but there’s a certain amount of press that comes with those links.
I don’t have a PR agency, so TechCrunch pointing out that it was probably my fault isn’t a disaster from my point of view. If your client makes a mistake then it might be. In the case of my blog post it wasn’t long before the media-at-large didn’t care anymore (TechCrunch may have even been the start of that) and the chances are pretty good that nobody will remember a guy getting mad at his phone in a few weeks – if a tech company posted a rant about Path it would probably be called a smear campaign.
…and I won’t lie – when the VP of Marketing called me I was more than a little worried.

7. Your content has to be worthy of links to get any…

This is my very first YouMoz post, and there’s a good reason for that – up until now I’ve not really had anything to say that I think might help the community, so I’ve stuck to my blog, Twitter and getting all up in other people’s business when I get the chance.
If you’ve got an opportunity to write for a great site – or to work with a well-known journalist, or whatever – giving them a few hundred words of nothing content will a) not generate much in the way in traffic, b) not generate any leads, and c) make that great site think twice about having you back.

8. …and so does your site.

Which leads me on to number eight: the whole point of placing links as part of a content marketing strategy (or at least it probably should be the main point) is for people to click through to your site. Make sure your users are arriving on a page they want to see.
When St. Louis-based developer David Lynch submitted the post to Hacker News our entire site went down almost immediately (at 17:25, which our Development team were definitely not happy about). It’s a pretty extreme example, but if your site doesn’t present people with the screen they were expecting to see they’re probably going to leave straight away.
This applies not only in a technical SEO sense (see Aleyda Solis’ wonderful resources on mobile SEO and which versions of a page you should be serving to which people for a start), but also in something as intrinsic as the services you’re providing.
Going back to point four (Find your forum): the company I work for not only has a burgeoning social team, but an entire blog dedicated to social media – the perfect place to host an article about a social network, in my opinion.
Make sure your link is pointing to the kind of page your audience wants to find.

9. Be funny, or insightful. Probably not both.

The links generated by my post contain so much more useful information and insight than my content does. Like I said, I’m not pretending to be a journalist uncovering a story. I just presented a real life experience in a humorous way…because it was pretty funny. How do you explain what you do to your partner’s grandparents? I go with “I work with computers”. Imagine trying to explain a social network to two different pairs of 80 year-olds before 6:30 in the morning? You’ve got to laugh, as the expression goes.
Your multi-national debt management firm probably can’t be funny in its content (very happy for people to prove me wrong here). Companies like this have guidelines to uphold and the chances are they’re much more interested in their brand guidelines than the links you’re working so hard to get for them. Make sure you take tone of voice into account and if your content doesn’t work in their speak, see point six. You’re writing the wrong thing.

Your post definitely needs a Wonka meme.

10. Don’t do it for the links.

Writing my blog post, I had absolutely no intention of getting a single link. In all honestly I didn’t fully expect the guys at Path to see it – I just wanted to vent and if possible, make my colleagues laugh. In a very helpful post on Quick Sprout last October KISSmetrics’ Neil Patel wrote that he never manually built a link – he just kept writing. We’re not KISSmetrics, but our blog has been covering as many of the happenings in the digital marketing world as we can possibly manage for more than half a decade – and mostly we just do it because we want to.
Posting a piece of content on your blog every few weeks or months and expecting it to get picked up isn’t going to happen; and it’s definitely not content marketing – it’s just content. No matter how good your stuff is, don’t be disheartened if you don’t get any traction with a blog post…or a hundred blog posts.
What I do think is important is that you look at every piece of content you write and think about how to make it better this time. You don’t need to over-analyse every post before it goes live – I would guess you’ve got targets and deadlines to make after all – just think about how to improve on what you’ve got so your next article will make outreach easier, or will help more people out; and if your last piece performed well, how are you going to beat it? Even if you know you won’t.


Reference :- http://www.seomoz.org/ugc/10-lessons-from-a-100k-pageview-post


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Tips for Brand Social Media Marketing Success with Agencies & Consultants

Planning and executing a successful social media marketing strategy sometimes requires that brands look outside their own companies for assistance. Businesses may partner with consultants or agencies to tap into the expertise, skills and resources they can offer, to help with strategy and tactical execution of the plan.
However, things can go wrong in social and when they do, the fallout can be massive and instantaneous. I wrote about a few examples of epic social fails recently and sometimes, brands find themselves having to defend their image over the damaging actions of an external resource. Tsk, tsk, people say. They should have handled their social media in-house and this never would have happened. This was certainly the case with Celeb Boutique, who publicly laid the blame for their insensitive #Aurora tweet at the feet of their PR agency.
Not so fast, though. Social media fails originate in-house and from external partners alike. Internal processes and failures can cripple your social strategy as surely as external resources.
Working with an agency, consultant or other resource can help your brand execute a successful social media strategy while still reducing the risk of a slip up. In fact, a solid resource will help you scale your social efforts, tap into new markets, perfect your messaging and take your social strategy places you hadn’t even expected. Sounds good, doesn’t it? Before I jump into tips to ensure your agency or consultant relationship works to your maximum benefit, let’s look at a couple of reasons social may fail when working with an external partner:

• Slow response times. Social fans – especially those on Twitter and Facebook – expect a quick response, especially when they’re voicing a complaint. In fact, 42% expect a brand response in 60 minutes or less. The need for approval of messaging can slow down response times substantially and hamper conversation.
• Inaccurate or uninformed responses to questions/comments. The people creating your social content need to know your business and understand your audience inside and out.
• Inconsistent or infrequent community management. If your content is being broadcast but interactions are not monitored often, you’re missing a huge opportunity to connect and may be doing more to harm relationships than build them.
• Inappropriate messaging. This may range from irrelevant to entirely inappropriate, but if the message is off, your company isn’t being well represented on the social stage.
• Lack of consistency in situation management, brand voice or content. Regardless of who is involved in your social strategy, to your customers, your online presence should be unified and consistent.

Understanding your own social pain points and where things may break down across your social strategy enables you to plan accordingly. The first step is finding an external resource with the skills, experience and knowledge to help you elevate your company’s social presence. With PR agencies, SEOs, social specialists, digital marketers and more, what are you looking for in an agency?
Ask the following questions (at the very minimum) to help discern whether the agency is a good fit for your social needs:

1. How will you collaborate with our internal team (and any other external resources) to make sure our efforts are coordinated across SEO, print, paid search and other marketing/advertising activities?
2. Do you understand our business goals and what tools/processes will you use to help us achieve them?
3. Can you share examples of successful social campaigns you’ve managed for other clients?
4. How will we communicate throughout the relationship and which types of situations will be brought to our attention immediately?
5. Which members of your team will be involved in each facet of our social strategy?

That’s an incredibly basic overview, but you need to make sure the external partner understands what makes your business unique and that they will be able to convey that through social media, in tandem with your other marketing efforts. Once you’ve chosen an agency:
Establish their role… and yours.
How will information flow between the agency and your company? It is critical to understand how this will work for both parties. Weekly meetings and reporting are great, but what happens when a customer needs an answer to a question after hours? How should the agency ask for information they need to complete content and social amplification tasks in a way that best enables you to respond quickly with what they need? Is the agency expected to provide customer service, or should they refer certain types of inquiries in-house?
Brands and agencies work together in different ways; your agreement may have them acting in a consultative role only. Or, they may assist in content creation, amplification and measurement. They may even handle your entire social strategy, start to finish. Establish who is responsible for which area to prevent misunderstandings or lost opportunities.
Tips for Working with a Social Media Marketing Agency:
You’ve hired an agency, you’ve established roles and you have a social content plan in place that aligns with your business goals. Now, make the most of your agency relationship by:

• Setting clear goals and expectations.
• Getting any budget concerns out of the way. Deliverables, timeline, responsibilities and obligations must be clear to prevent issues down the road.
• Being available when they have questions or need information.
• Providing training as to your brand voice, core messaging, and existing resources.
• Keeping your agency in the loop as products or services change, other types of campaigns launch, etc. They can’t answer questions or hold your brand’s end of an intelligent social conversation if they don’t know what’s happening inside the company.
• Being open to change driven by logic and substantiated by research. This may mean increasing/decreasing a social ad budget, focusing more resources on one social network than another, or any other of the myriad of situations that can crop up in the constantly evolving social space.
• Establishing a social protocol that establishes messages your external partner can share and which situations require in-house approval or involvement before proceeding.
• Staying involved throughout the working relationship. Would you give someone your television budget and let them run with it? Social media is incredibly public and you absolutely need to stay involved in how your brand’s presence is managed.

Careful planning and diligent management are key to the success of your social media marketing efforts when partnering with an agency or consultant. Can you think of other tips to help brands work more effectively with external resources? Please share yours in the comments!


Reference :- http://www.toprankblog.com/2013/05/social-strategy-with-agency/

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Google Local More Important Than Ever

I may have missed it in the recent run through of my RSS for this week, but it seems no one is talking about the new Google Local results for nearly any search with a city included. When doing a search for a city plus keyword, you will see above the natural rankings a very large map followed by 3 very large links to the top Google Local results. It is so big that even on my large flat screens I rarely see more than two organic listings above the fold (or without scrolling down). I have always been a big proponent of geo-targeted organic optimization as well as local engine optimization, as it brings unbelievable conversion rates from a relatively low amount of traffic, but now with this change the importance of being listed in the local engines is more important than ever for any company providing services or products tied to a geographic location.

Google's Results for "Minneapolis Pizza"

Personally, and as a company, we have been reaping the rewards of geo search results as it is often very easy to rank for and brings high quality, targeted visitors. However, my number 3 organic ranking may not be bringing as much business as before. Recently MSN did a new eye tracking test that argued that the top 5 is the new top 10 - in other words, if you are not in the top 5, you are not getting nearly the amount of traffic as those coveted 5 spots. I would argue that for local and geo-targeted organic results, the top 2 is the the new top ten.
Google is obviously pushing the use of Google Local, as I found they often push the sponsored listings to the right for these searches. This could reduce their clickthroughs, which are tied to direct revenue for Google. They must know what I have been assuming for the last two years, which is that local and geo search are going to play a big part in the future of search. With all the new smart phones and cell phones that have search integrated into them, more and more people will be using these features to find local companies and information. Laptops have replaced desktops, and I believe soon PDA phones will replace laptops as far as usage. I already use Google search on my Treo every day for finding local companies or services, as well as getting reviews on products as I am in the store ready to buy. Google wouldn't make such a drastic change to their results page if it wasn't thought out and expected to bring a better user experience and bottom line.
There is still huge opportunity for companies to list their businesses and reap some quick rewards. In my test searches I made this week, I found several mortgage words tied to cities that had the second and third result scraped from another Yellow Page engine. If you're a mortgage company in that city, you better believe Google will replace one of those borrowed listings for your company. I saw another mortgage keyword owned by the same company with two urls and two different addresses in the same city. You know they are loving life right now, but you could probably take one of their rankings. You have to sign up under the city where your address is; they send you a physical card with a code on it to confirm. *Hint if you are in a small town that gets no searches but near a big town that gets all the action, go get a P.O. box in that city. This method makes sense for service companies, though--not retailers.
Get it while the gettin's good; I would recommend getting in all of the big three's local indexes:

• http://local.google.com 
• Yahoo Local Sign Up 
• Live Local (login to find sign up page)
• Another great site is True Local 

Just as an old domain will serve you well in today's organic search world, an old listing in Google Local may treat you right in a year or two as more and more people use it.

Reference :- http://www.seomoz.org/ugc/google-local-more-important-than-ever


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How to Use Article Marketing the Right Way

Most people reading this might be thinking that article marketing worked great a few years ago, but as Google has improved its algorithm, the effectiveness has decreased somewhat. This post is designed to show that although some types of article marketing have been devalued, it still works very well if you are creative.
There are a number of different ways to tackle this issue--not all methods are suitable for all sites, and some can do more harm than good. One point you should bear in mind for relatively new sites is that you need to write two different articles if you intend to publish them on your site as well as third party sites. Google won't necessarily understand you were the author, especially if your site doesn't have much trust.
The first and most controversial method is to write an article and submit it to as many (50+) sites as possible across the web. Although this is a very good way to get a few low quality, anchor text-rich links on the cheap, it's not recommended for sites that are less than a year or two old or have less than a few thousand high quality links.
Probably the most popular method amongst marketers on a budget is to submit manually to the top 5 article directories. Search Google for the term article directory to find out which are most trusted, don't rely on somebody else's recommendations. This is a good method for relatively new sites as you won't build links too quickly and the links you do get will, on average, be more trusted.
When you submit an article to a directory you are normally giving other site owners permission to re-publish the article on their website, as long as the bio (and link) remains in place. The better your article is, the more likely it will be picked up by a good quality site. Remember, it's also very likely to be listed on a few scraper or MFA sites as well.
My favorite method is to contact individual site owners and offer to write a unique article for their site and maybe pay them to publish it. This works very well if your client has an affiliate program, as the site can publish your article and earn commission from people who read it and click on your link. Hopefully your affiliate links are search engine friendly; otherwise, this doesn't help in terms of link building. Remember that most webmasters are crying out for unique and well-written content, so if you are offering to write free of charge they will normally be very happy and won't charge you.
For one of my clients (for the sake of this example I will call them a car insurance company), we contacted a good number of sites and wrote "Guide to Car Insurance" articles related to their niche. Each site published the article free of charge and included an affiliate link at the bottom. As an extension of this, we created PDF copies of the articles branded with the name of each site and a shortened affiliate link for them to use in offline promotion. Some businesses didn't really do much promotion, but certain car dealerships handed out the car insurance guides with new cars and generated good commissions.
One of the key ways to get your content on as many great sites as possible is to make it accessible. Explain on your site that you write articles free of charge. List PDF files and even zipped archives of some articles for mass distribution so people can easily add them to their sites.
Another key issue is promotion. If you write a great article and it's published on a third party site, don't just sit back & start promoting. Submit it to Digg and Netscape with a cool title, Stumble it, add it to your Squidoo or Work.com pages, and even encourage a few bloggers to link to it. Always try to promote your content, even if it's not on your website.
What are your favorite methods of article marketing?


Reference :- http://www.seomoz.org/ugc/how-to-use-article-marketing-the-right-way

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What Should I Look for in a SEO Agency?

Choosing to use the services of a reputable SEO agency can be one of the best marketing decisions you can ever make for your business. Ranking highly in search engines means you have a much wider pool of prospects that are interested in buying products and services just like yours. But with so many agencies out there offering to boost your search engine position, how do you know which one to choose?
Let’s take a look at what you should be looking for.
Flexible services 
Some SEO companies will want to tie you into a binding contract, and you might have no promise of any results. When this is the case, avoid using that agency. Any reputable practitioner will be confident of their results and won’t need to force you into signing anything that you might not want to.
A good track record 
Always ask to see examples of how they’ve helped other sites to rank. A professional SEO company will have plenty of success stories under its belt that it will be happy to share. Another good indicator is how highly the agency’s site ranks for keywords in its field. If the agency can’t do it for its own site, it’s unlikely that it will be able to do it for yours.
A dedication to white-hat tactics 
White-hat SEO tactics are all about using processes and practices that are approved by big players such as Google. Underhand methods might get you a high ranking in the short-term but, in the end, you will be penalized. This could end up having a massive impact on your business, especially if you already have a stream of customers who find you online. Speak to prospective agencies about how they’ll optimize your site and what their tactics include.
A point of contact for queries
It’s always good to know that should you have any problems or questions, you have a dedicated point of contact that will be happy to help you. Before agreeing to anything, check out how the agency works in this respect. Ideally, you should be able to speak to someone who can give you a detailed response via e-mail or telephone within a reasonable timeframe.
No big promises!
If an agency makes a big promise such as page one rankings within a week, alarm bells should start ringing. SEO is a complex and unpredictable field, and commitments like this will usually be broken or achieved using black-hat practices. A reputable company will assess your site and your keywords, and give you realistic goals and timescales. Though it can be tempting to go with the company who promises you the world, it could be a big mistake in the grand scheme of things.
Finding a good SEO practitioner doesn’t have to be difficult, but it’s well worth keeping these points in mind. By doing your research before making an informed decision, you’ll be best placed for reaping the rewards of effective search engine optimization.
Are you considering using an SEO agency? What factors are you taking into account?


Reference :- http://www.sitepronews.com/2013/05/08/what-should-i-look-for-in-a-seo-agency/

EBriks Infotech :- SEO Company India, SMO Company India

70% of Customers Pay Under $1,000 for SEO Per Month [Local SEO Survey]

SEO isn't the big money maker many people believe, with many SEOs serving a small number of clients and earning smaller revenue. Bright Local has done a refresh of their 2011 Local SEO Industry Survey and there are some surprising results.
The last few years, we have seen the rise (and collapse) of some very large SEO companies, yet the vast majority of SEO companies are working either solo or with five or fewer other SEOs. A startling 82 percent of respondents have 1-5 SEOs in the company, with 36 percent being single SEOs.

Bright Local also discovered that 70 percent of customers were paying under $1,000 per month for SEO services, while the most SEOs handle between 6-10 customers. Even if those SEOs were at the max end of 10 customers, that means most SEOs are only bringing in a maximum of $5,000 to $10,000 per month from customers, with another 25 percent bringing in between $2,500 to $5,000. That is not a lot of revenue from clients, particularly if those SEOs have overhead such as office space or employees.
SEOs seem to approach the verticals they service in a few different ways. The vast majority provide SEO across a wide variety of industries, and you can probably assume that at least some of those SEOs are sticking with the “only one client per vertical” to prevent any issues of competition and favoritism for the same keyword areas. Another 14 percent focus on a single vertical, preferring to become an expert in one area rather than be a jack of all trades.
Where have SEOs been finding customers recently? More than 90 percent of respondents stated that word of mouth was their number one effective way of finding new customers, while SEO itself was effective for 46 percent of respondents. It was surprising to see outbound calls at 18 percent, while the usual suspects such as LinkedIn, meetups and local business groups contributed another fair amount.
And if they are finding the majority of new customers via word of mouth, how are SEOs doing contacting leads? Thirty-two percent are not contacting leads at all, but that is down from over 45 percent in the previous year.
More SEO competition and lower budgets from many businesses is likely contributing to this shift. A startling 11 percent contact over 50 leads each month. However, SEOs are reporting an average of 42 percent conversion rate, which is very high.

As for what time of work customers are looking for, not surprisingly, on-site SEO is at the top of the list, with 91 percent. But second on the list? Very surprisingly it is Google+ optimization, for local SEO. And not far behind that is the old standard content creation and optimization.
As for whether SEOs believe social media is an effective marketing channel for local, 55 percent of SEOs feel it works for some businesses, 25 percent think it is very powerful, and less than 10 percent each feel it is over-hyped or are undecided. A great metric to include on this would be to differentiate the type of local businesses.
You can view the entire BrightLocal Local SEO Industry Survey 2013 here.


Reference :- http://searchenginewatch.com/article/2266225/70-of-Customers-Pay-Under-1000-for-SEO-Per-Month-Local-SEO-Survey 

EBriks Infotech :- SEO Company India, PPC Company India

Tips For Creating Effective Online Marketing Strategy For Tourism Industry

 In quite short history, social media has infuriated many sectors and tourism industry is greatly influenced by social media campaigns. Read on the article to know about some of the useful tips which you can use to create a strong online marketing strategy for your tourism business.

EBRIKS INFOTECH   SEO INDIA   share with you  About   Tips For Creating Effective Online Marketing Strategy For Tourism Industry . The Internet has transited the way people are interacting with commerce- a trend which is most noticeable in the tourism industry. Rather than personally going to travel agents offices, consumers are showing more interest towards self-researching online for planning a trip.  This digital shift has an impeccable effect on tourism marketing strategy. With more and more people are resorting to internet to book a trip for them, the competition in the online world has become stiff. So, how can you successfully market your travel business in the digital world and can stay ahead of your competitors? If this question is troubling you then here are some quick tips to help you in creating a more viable and strong online marketing strategy for tourism business- 

Do a good planning of your paid search budget on the basis of consumer trends- Many companies plan their paid search budget for the entire year at one go. However, travel and destination marketing is entirely a different breed. As the busiest season is being summer, therefore, you should pave more focus on this time.

Create good relationships- Consumers crave for a tour agent which they can trust completely when it comes about travelling. Therefore, you should not focus your travel marketing strategy solely on the sales only but work diligently in building a long term relationship with customers. Tap their interest and engage them through email campaigns or by using different social media platforms and do not afraid from asking feedback.

Support reviews on website- Presently, consumers are showing more inclination towards reviews, especially those which can help in planning their tour. Offer reviews on your website and bolster your customers to post their travel reviews.

Feature coupons, contests on your site: It has been proved that many social network users followed particular travel brands because of their lucrative discounts and coupons. It’s a well tested tip for travel marketers to expand their customer base by offering season discounts and coupons.

Learn to use video- Reading about travel places is one thing but viewing video can infuse life to your business thought. Youtube offers plethora of useful tools that can do wonders by making your video more popular among masses. Start a Youtube channel for your travel business and encourage your employees to film snippets of their personal tours. Run a competition and award the best video.

Encourage content sharing by satisfied customer- 'One happy client is equal to thousands new clients'. Today's online business follows this success mantra. Satisfied travellers love sharing their experience and are more keen in showing off their photos. Blend this love of sharing into your travel strategy by allocating a suitable place on your website for these customers to leave their happy travel memories. Not only will this help in building your brand image but it will also inspire future customers.

Blogging- Start a blog of your company and include unbiased opinions, detailed information and photo galleries. It is a great way to do organic optimization and also promote your brand value.

Focus on mobile marketing- Make mobile phone an imperative part of your online marketing strategy. While, there is a rise in the uptake of smart phones, one thing which can be guaranteed is that every mobile device will be having SMS capability. So, make use of this feature in disseminating information about your travel plans. You can send messages to people, which can be in the form of basic message or media-rich content including videos.

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